Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week's AdTech show in San Francisco.

A few months ago, we mentioned "mirror neurons", which fire when a subject watches another subject perform an action. If the subject has performed the action…

New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics…

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion,…

"Priming" is a concept discussed in Malcom Gladwell's book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers…

The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the…

Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran…

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain…