Neuroscientists have used fMRI to discover that the brain's anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.

The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is…

A week doesn't go by with some blogger reading about neuromarketing, fMRI ad studies, and the like, and then posting, "This is creepy - very Orwellian! Pretty…

Neurofocus, a firm which saps it specializes in quantitative analysis of advertising and marketing using neuroscience, is an exhibitor at this week's AdTech…

A few months ago, we mentioned "mirror neurons", which fire when a subject watches another subject perform an action. If the subject has performed the action…

New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics…

A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.

Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.

Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion,…

"Priming" is a concept discussed in Malcom Gladwell's book, Blink. Research shows that subtle cues can subconsciously affect subsequent behavior. Marketers…