How often are websites designed using "best practices" or by trusting the experience of a seasoned expert? The answer is, "all too frequently."In every speech I give, I offer practical advice on how to get better marketing results by using brain and behavior science. But, I also remind audiences of the importance of testing rather than…

My "picks" went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here,…

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can't smell it, taste it, or hear it. But touch…

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple…

Here are the most-viewed, most-shared Neuromarketing articles from 2014. Great techniques for conversion, persuasion, copywriting, and many more topics that our…

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy…

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting…

Here's your reading list, not to mention a few options for listening and viewing!My Stuff Have you ever started playing a video game and gotten so sucked…

It seems like no time at all since we did the last podcast wrapup... but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full…