Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this…

We've got a double dose of great content for you this week. We didn't publish a roundup "picks" post last week due to the U.S. Thanksgiving holiday. Here's what…

Earlier this week, CNBC's Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers'…

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your…

Your weekend reading list is ready! Just a few must-read items from around the web... My Stuff We know that personalization can improve response rates and…

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't…

My Stuff Want a no-cost way to improve your customer's experience? You might have to abandon the time-honored philosophy of "under-promise and over-deliver."…

Your weekend reading list!My Stuff It's not often that you get to ask a legend a question... So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I…

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of…

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the…