I'm happy to say that there are (or will be) two new translations of Brainfluence - one in simplified Chinese, and (finally!) one in Spanish.Simplified Chinese Brain Surgery The simplified Chinese version is already in print and shipping. As expected, "Brainfluence" can't be translated, so the title becomes, ?????:???????????? Turning…

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!My Stuff In digital marketing, we constantly refer…

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia,…

Here's my latest content for the week, and hand picked items both I and my readers liked, too.My Stuff Brands often think about the retail packaging of…

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too! My Stuff Internet trolls are toxic to communities,…

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple…

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets…

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and…

Your weekend reading list for all things brain and marketing-related...My Stuff Jeremy Smith (@jeremysaid) is back with another great CRO post. His…

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up…