Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and…

Your weekend reading list for all things brain and marketing-related...My Stuff Jeremy Smith (@jeremysaid) is back with another great CRO post. His article, 4…

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up…

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast. Want to boost your…

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have…

Essential reading for the weekend... They say money can't buy happiness, but can science get you to a happier state? Lots of researchers are working on that,…

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field…