Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes. Most of us are part of teams. We group ourselves in companies, departments, projects, and various other ways. And, even when there's no formal team, our individual work is very…

Your weekend reading list for all things brain and marketing-related...My Stuff Jeremy Smith (@jeremysaid) is back with another great CRO post. His…

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up…

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast. Want to boost your…

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have…

Essential reading for the weekend... They say money can't buy happiness, but can science get you to a happier state? Lots of researchers are working on that,…

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!One of the most powerful and quickly evolving tools…