Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast. Want to boost your…

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have…

Essential reading for the weekend... They say money can't buy happiness, but can science get you to a happier state? Lots of researchers are working on that,…

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!One of the most powerful and quickly evolving tools…

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if…

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an…