Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman's work that our brains will take mental shortcuts whenever possible, including when we make important decisions. Margarita Tartakovsky (@Mtartakovsky) shares 4 Questions to Ask Yourself to Make…

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few…

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!)…

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and…

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and…

Here's what we discovered this week, with my own new content below: This may not be the most important new study, but it's certainly one of the stranger…

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it…

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he…