You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!Does blue automatically make your website more trustworthy? Do red buttons get the most clicks? Colors DO make a huge difference in marketing effectiveness, but the answers aren't…

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman's…

If you're a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few…

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!)…

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and…

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and…

Here's what we discovered this week, with my own new content below: This may not be the most important new study, but it's certainly one of the stranger…

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it…