I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger.A recent study shows that even personal characteristics of celebrities can be transmitted to an item if…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!)…

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and…

I absolutely love buyer psychology and neuroeconomics. Want to know why? ? Because it’s like a secret weapon that produces torrents of conversions (and…

Here's what we discovered this week, with my own new content below: This may not be the most important new study, but it's certainly one of the stranger…

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it…

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he…

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.…