Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich In a world where public relations firms have been revered for their ability to "spin" stories for their clients, calling a book (and a related website) "Spin Sucks" seems counterintuitive. But, to author Gini Dietrich, it makes…

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert…

Here's a new video (trailer-length) filmed at a recent AUSOME online marketing event in Austin. The event had a record number of registrations and attendees.…

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New…

This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live…

Ask who created the field of public relations, and the most common answer you'll get is Edward Bernays, the spin doctor of the 20th century. Bernays was…

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!Need a quick…

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other…

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!Want to get creative? Don't sit around…