Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.This effect isn't due to ethnic or religious prejudices, either, though in specific situations those could play a role, too. Rather, variations in credibility based on…

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!Want to get creative? Don't sit around…

How would you like to do a mind-meld with some of the world's top experts in psychology, persuasion, marketing, neuroscience and more? For free? I've got…

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it's rare to find one that so…

It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen…

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author,…

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few…

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!3 Ways To Create Killer…

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and…

Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!Have you ever arrived at a website and…