Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.The setup for the…

It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the…

If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls…

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as…

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1…

Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment! Sometimes…

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons,…

I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it…

Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a…

In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience,…