Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Roger Dooley
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!If you have ever managed an online community, this won't be a surprise. But now there's proof - a huge study of Facebook data shows that…
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Hooked by Nir Eyal

Roger Dooley
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion?…
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Neuro-content, Female Superiority, Now! Power, and More…

Roger Dooley
Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment! Sometimes…
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Neuromarketing Consolidation: Sands Research and Neurons,…

Roger Dooley
In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons,…
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The Brainfluence CD

Roger Dooley
I just received an actual copy of the Brainfluence CD. Despite the fact that it's unabridged (yep, all 100 techniques are in there), Brilliance Audio made it…
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7 Ways To Be the Most Interesting Person in Any Room, and…

Roger Dooley
Consider this a double-dose of Roger's Picks since we missed last week's wrap-up... And, if YOU found a compelling article or blog post this week, add it in a…
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Brainfluence Podcast: Who Do YOU Want to Hear From?

Roger Dooley
In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience,…
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Riddle: When Is Twitter Like an Elevator?

Roger Dooley
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the…
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Power of Ten: The Weird Psychology of Rankings

Roger Dooley
Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews…
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Ariely for Free, Getting Unstuck, Placebos, and More –…

Roger Dooley
Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the…
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