Here's my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all... My Brainy Marketing column at Forbes.com has a strange characteristic - the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, generate…

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views.…

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:" Starbucks: Loyalty…

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It's always fun to see the creative title…

Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going…

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news,…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some…

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building…

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of…