Beans have a well-deserved reputation for being a multi-sensory product. Remember the "musical fruit" ditty? But it's no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK's Design Week, The stunt comprised the creation of a different ‘experience’…

Libboo, a startup that aims to encourage book discovery and recommendation sharing between like-minded readers, is offering 10 free electronic copies of my book…

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept…

I was surprised to hear that Google is killing off Google Reader. I've been a sporadic user for years, and I know many people still rely on RSS feeds to keep up…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and…

Roger Dooley's book Brainfluence is being translated to Russian and published by a Moscow-based publisher.

OK, there's not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed…

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing…

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who's Who in…