An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more…

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the "guilty" part.…

Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking can be established by displaying shared attributes - we both went to the…

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn't always take that much. Simply including a photo of…

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here's another sign that neuromarketing is becoming a mainstream topic: it now has its own "Dummies" book. But, don't let the title fool you -…

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence - not in real terms,…

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the…

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker…