We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we opt for the expensive brand, we have another decision - do we select…

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of…

If you want to sell more product by running a sale, which would make more sense: advertising "price cut 33%" or "50% more" product? Functionally, the two are…

There's currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition…

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn't translate…

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos…

It's been a while since I recapped my Forbes Brainy Marketing activity here, so here's what you may have missed. And, be sure to add a comment if you visit. I…

Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is "Real World Field-Tested Strategies for…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric…