Book Review: The Fundraiser's Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is "Real World Field-Tested Strategies for Raising More Money," and it delivers on that promise. Brooks has penned an eminently practical guide for fundraising. In particular, he spends plenty of time explaining how to avoid mistakes…

Today marks the start of Pubcon 2012, and I'll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric…

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme - a particular disease, a philanthropic cause, and…

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The…

Can an initial rejection actually help you get the "yes" you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion…

Next month in my home base of Austin, there's going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A…

What's one of the most simple traffic building tools that even most top bloggers don't use? Surprisingly, few bloggers take advantage of the ability to…

It's been more than a year since I posted the first Neuromarketing Challenge, and we've just now received our first response. The challenge, in case you…

It's time to ask Neuromarketing readers for a little help - please vote for our panel at South by Southwest 2013, Forget Spock's Logic, Sell to Kirk's…

It's been a few weeks, so here are the latest articles from my Brainy Marketing blog at Forbes.com. Please drop by there and make a comment - Forbes has a cool…