Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers trigger that system they can reinforce behavior and create positive associations. Ads that make consumers solve a simple puzzle can have this effect (see Puzzling Billboards, Schick…

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned…

Good news for ebook readers, at least in the U.S. After spending some time at almost $15, the Kindle version of Brainfluence  has dropped to its introductory…

Are you placing your brand in a "bad neighborhood?" The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming.…

Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki Google+ seemed to get off to a running start, but more recently has been termed a…

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs.…

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion…

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if…

There's more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:People who…

Gaming companies know a lot about how to light up your brain - to be successful, a game has to be engaging from the start and addictive enough to keep the…