If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look at the three images tested:The…

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if…

There's more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:People who played…

Gaming companies know a lot about how to light up your brain - to be successful, a game has to be engaging from the start and addictive enough to keep the…

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about…

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly…

When I speak at a conference, I often zoom in and out with just enough spare time to allow for potential flight delays and other mishaps. I assumed I'd do…

Three Ways to Avoid Creepiness Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There's growing…

If you've been holding off picking up your copy of Brainfluence to see if you won the neuromarketing caption contest, the wait is over.The winner is... Denise…