Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki Google+ seemed to get off to a running start, but more recently has been termed a "ghost town" by some pundits. Experience with the service suggests less than robust usage by consumers, despite the large number of registered users. When my Why Jersey Shore Drops the National…

Book Review: Thinking, Fast and Slow by Daniel Kahneman Scientists love to divide human thinking into two parts: right brain vs. left brain, rational vs.…

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion…

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if…

There's more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:People who played…

Gaming companies know a lot about how to light up your brain - to be successful, a game has to be engaging from the start and addictive enough to keep the…

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about…

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly…

When I speak at a conference, I often zoom in and out with just enough spare time to allow for potential flight delays and other mishaps. I assumed I'd do…