Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I've been able to capture a couple of examples. The first one surprised me when it appeared, and to…

In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if…

Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational,…

Starbucks knows a thing or two about loyalty. I'm a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it.…

The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100…

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican…

Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance - as soon as you…

Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that…

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience…