Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One key factor in crafting that phrase is matching its content to the customer's mindset, and in particular to…

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience…

Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered…

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, "Did you ask for the order?" In…

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported…

Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through…

Oakland A's General Manager Billy Beane went out on a limb to adopt an analytical perspective to managing baseball, and the Neuromarketing industry can take…

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming…

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002…

Do you have a friend who's freaked out about neuromarketing? Who's worried that marketers are tapping into her thoughts? Who thinks someone might be pushing…