Here are the most-viewed and shared posts - the Best of Neuromarketing 2016. Topics include neuroscience, CRO, influence, and more.

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

Here's the best stuff we found this week, feel free to add your own pick o'the week in a comment!

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone customers. We knew (from those times when we didn't have enough staff in place)…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!"