A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

The lowly ketchup bottle has a couple of important lessons for marketers.

Roger curates an expansive list of neuromarketing books.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

When they compared the emotional impact of audio vs. video content, researchers got a surprise.

A single hailstorm changed me from rational to irrational...

Reviews can make or break your business. Here's how to get more on Google.

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

Here are the seven persuasive tactics to help you get what you want in a business deal.