Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you'll get a boost in cognitive ability for a short time - just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.While you might think the cognitive enhancement comes from a…

I'm sure many of my readers here at Neuromarketing also subscribe to Brian Clark's great Copyblogger blog (if not, you should!), but in case you missed it, I…

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I'm constantly asked the question, "where can I study neuromarketing?" by…

I frequently joke about journalists who use the term "Orwellian" to describe neuromarketing, but Orwell's novel 1984 did foresee one technology that may…

How you pay - credit card vs. cash - actually affects how you think about the products you are buying, according to new research published in the Journal of…

Book Review - The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop…

Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week.  I gave a presentation titled Brainfluence on the…

Want your content to go viral, or at least get shared? Then don't overdo the adjectives. That's one of the interesting findings Dan Zarrella shares in his…

The funniest humor is based on truth, and answering the "why?" question is one of the biggest challenges market researchers face. As Motista blogger Alan…

Book Review: Zarrella's Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella's approach…