Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer…

The University of Akron is sponsoring an advanced marketing research conference on October 7, “Understanding the Consumer Mind.” It's part of Akron's Suarez…

Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent…

I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to…

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An…

How do you create buzz for a new show about citizen surveillance, CBS's Person of Interest? How about a billboard that homes in on a pedestrian face, snaps…

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail…