Sands Research Targets 1.3 Billion Brains

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter that might be titled 1.3 Billion Brains. Most neuromarketing studies have taken place in the US and Europe, but the El Paso…
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