Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.This one doesn't have the big payoff at the end, but rather engages the viewer with continuous surprises and delights. Each level is rich in detail and the viewer is torn between wanting to keep studying the nooks and crannies of…

Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end. This…

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health…

Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a…

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who…

Twitter's approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even…

Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn't really have it at all, and the memory was created by a magazine ad.…

For years, most criticism of neuromarketing has been either alarmism ("OMG! They are reading my thoughts to make me buy stuff!") or outright dismissal…

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of…

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in…