Critical Thinking About Neuromarketing

For years, most criticism of neuromarketing has been either alarmism ("OMG! They are reading my thoughts to make me buy stuff!") or outright dismissal ("There's no valid science, they are all charlatans!"). In the last few weeks, however, a couple of thoughtful blog posts popped up that are worth a read. In The Seven Sins of Neuromarketing,…
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