A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial frontal cortex, or VMF, plays a key role in decisions involving value.The study used subjects with…

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in…

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And,…

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and…

You might think that Etsy founder Rob Kalin doesn't have much in common with Apple's rock star CEO, Steve Jobs. Inc. magazine's Max Chafkin describes Kalin…

A new, three year research program will evaluate how neuromarketing is being used has been launched at Oxford: As interest in neuromarketing grows, Professor…

A surprising commentary by Walmart CEO Mike Duke reinforced the theory that less affluent consumers operate on a payday-based buying cycle (see When Are…

Most of us don't give much thought to what we call our product, at least in terms of category. Toothpaste is toothpaste. Cars are cars. Perhaps it's time…

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a…

OK, readers, I need some input. Here's my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that…