Ask catalog or Internet retailers what a return cost them, and they will likely be able to cite some very specific numbers reflecting shipping costs, processing labor, damaged packaging, and so on. But it turns out there's a specific value that customers apply to returns, or, more accurately, the OPTION of returning a product. That value…

In years of running a direct marketing firm that included a small call center, my objective was to eliminate, or at least minimize, waiting time for phone…

In our language, we tend to associate height with good. Heaven is above us, Hell is somewhere beneath us. God is described as appearing on a mountain, not in…

Reciprocity, also called reciprocation, is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something,…

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We've also discussed facial coding, in which expert viewers analyze…

San Jose-based NeuroInject thinks they have developed the killer app for neuromarketers: a way to not only sense what customers think about an advertisement or…

Who cheats on their taxes? While the first answer that pops to mind might be "everyone," about 15% of Americans admitted to doing so in an interesting…

Review - Poke the Box by Seth Godin Poke the Box by Seth Godin is a very short book focused on one key idea: "Get off your butt and start something!"…

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising…

When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're…