The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial "neurostandards" report from the Advertising Research Foundation didn't pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution.…

When someone thanks you for doing them a favor, there are any number of stock ways to respond. "No problem." "It was nothing." And, of course, "You're…

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps…

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly…

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century…

It's axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm's true nature.…

Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these…

It's no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you…

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of "fun." Adding the piano-key musical…

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and…