The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques…

A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly…

Guy Kawasaki may be the Dale Carnegie of the technology age. While Enchantment is peppered with references to PowerPoint, Facebook, and other 21st century…

It's axiomatic that you find out how good a business really is when it has already screwed up once; the speed and nature of the fix show the firm's true nature.…

Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these…

It's no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you…

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of "fun." Adding the piano-key musical…

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and…

Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this…

Here's more evidence that inanimate objects can spark human emotions... In Japan, testing of a robot baby called "Babyloid" has been completed and…