Every merchant seems to have a loyalty program these days. It makes sense to reward customers for their patronage and encourage even greater frequency. But, it appears there's one kind of loyalty reward that may be more effective. One study showed that "irrelevant information" (in this case, largely valueless loyalty points) changed consumer…

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There's good news and bad news.…

If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply…

When we lived in Indiana, our first house was quite ordinary but had one feature some found a little odd: one edge of our little lot was the Michigan state…

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats…

Volkswagen's "The Force" ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands'…

If the last time you bought a car the salesperson offered you a soft, comfortable chair, there are two possible explanations: 1) The salesperson was…

Your brain gets tired, and one fatiguing activity is making choices. Various studies show that as people make more decisions, their subsequent decisions are…

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches. As a direct marketer, I…

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use…