Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Ham, egg, & cheese on wheat bread sandwich. or, Our Breakfast Power Sandwich starts with lean,…

Here's more evidence that inanimate objects can spark human emotions... In Japan, testing of a robot baby called "Babyloid" has been completed and…

Every merchant seems to have a loyalty program these days. It makes sense to reward customers for their patronage and encourage even greater frequency.…

Review: Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five Want to make your baby a genius? There's good news and bad news.…

If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply…

When we lived in Indiana, our first house was quite ordinary but had one feature some found a little odd: one edge of our little lot was the Michigan state…

We know that viewing information on paper causes more emotional processing in the brain than the same information viewed on a screen (see Paper Beats…

Volkswagen's "The Force" ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands'…

If the last time you bought a car the salesperson offered you a soft, comfortable chair, there are two possible explanations: 1) The salesperson was…

Your brain gets tired, and one fatiguing activity is making choices. Various studies show that as people make more decisions, their subsequent decisions are…