Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there's the smaller set of neuromarketing-types that want to see how viewers' brains react to the…

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based…

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in…

Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by…

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so…

Book Review: Secrets of the Moneylab: How Behavioral Economics Can Impact Your Business by Kay Yut Chen with Marina Krakovsky Economics can be dry stuff…

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design.…

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively…

Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that's not the case with an ad concept…

In San Francisco on January 24, 2011 I'll be presenting at the Emerging Media Conference. Co-presenters will be David Evans of Psychster and Jim Marks of…