WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches. As a direct marketer, I tried all manners of segmenting my mailing lists. Some of the best ways to slice and dice names were buying behavior - recency of last order, number of orders, order size, and so on.…

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use…

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more…

Buyology Inc. has released its "first annual" list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based…

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in neuromarketing firm NeuroFocus, raised $1.6 billion in…

Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by…

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so…

Book Review: Secrets of the Moneylab: How Behavioral Economics Can Impact Your Business by Kay Yut Chen with Marina Krakovsky Economics can be dry stuff…

This video interview is sort of an introduction to neuromarketing. It was filmed at Pubcon 2010, where I did a spotlight session focused on neuro web design.…

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively…