Book Review - The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter Looking for more novel pricing strategies for business, I picked up a copy of The Price of Everything by Eduardo Porter. Although I didn't find much practical advice or directly applicable research in the book, some of the insights were…

In the movie It's a Wonderful Life, businessman George Bailey shifts from despair to intense motivation when an angel intervenes to show him how much worse…

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the…

Stare at a lightbulb for a few seconds, and when you look away you'll see a colored spot no matter where you look. That's an "afterimage," and these ghostly…

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts…

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best,…

These days, you can't go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you…

Conference attendees were wired with biometric sensors to find out what really engaged their brains.

Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting.…

If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most…