Conference attendees were wired with biometric sensors to find out what really engaged their brains.

Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting.…

If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most…

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative…

I've been hearing the invented word "brandwashing" for years now, but this combination of "branding" and "brainwashing" received new exposure when the New…

When The New York Times published its fascinating article last month on the emerging practice of neuromarketing, I, like many other public relations…

Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:The…

Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S.…

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love…

Dogs have many attributes we'd like to see in our customers - they are completely loyal, usually enthusiastic, and are always happy to see us. That might…