People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states, There has been…

I've been hearing the invented word "brandwashing" for years now, but this combination of "branding" and "brainwashing" received new exposure when the New…

When The New York Times published its fascinating article last month on the emerging practice of neuromarketing, I, like many other public relations…

Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:The…

Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S.…

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love…

Dogs have many attributes we'd like to see in our customers - they are completely loyal, usually enthusiastic, and are always happy to see us. That might…

Dale Carnegie once said, "Remember that a man’s name is to him the sweetest and most important sound in the English language." It's a good bet that even…

Last week at Pubcon, I had the honor of sharing a "mini-keynote" session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map…

Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it's…