Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:It is often said that a brand is a narrative. This is because stories are fundamental to how we process information. The…

Stare at a lightbulb for a few seconds, and when you look away you'll see a colored spot no matter where you look. That's an "afterimage," and these ghostly…

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts…

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best,…

These days, you can't go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you…

Conference attendees were wired with biometric sensors to find out what really engaged their brains.

Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting.…

If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most…

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative…

I've been hearing the invented word "brandwashing" for years now, but this combination of "branding" and "brainwashing" received new exposure when the New York…