If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and in particular, from understanding why magicians can fool us even when we are trying to pay attention. Here…

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or…

What's the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the…

Starbucks has changed a lot in the last six months, at least in the digital world. First, they finally ditched their paid-only Wifi and went to a free system…

It's not common for mainstream media to analyze ads from a neuromarketing standpoint, but Adam Hanft at Salon does just that for the fascinating "Chinese…

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don't have…

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just…

Book Review: About Face - The Secrets of Emotionally Effective Advertising by Dan Hill At a time when neuromarketing discussions are dominated by brain…

Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and…