Here's a thought that would terrify many marketers... what if consumers prone to impulsive behavior decided to take a pill to quiet those impulses? While clearly lack of impulse control is a serious issue for some individuals and can lead to extreme behavior, marketers of everything from checkout lane mints to Porsches depend to some degree on…

In The Million Dollar Pickle (retitled after a reader suggested the original title When Stories Don't Sell wasn't that good), I retold a story about how a…

Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It…

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing…

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of…

Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible…

Just in case you didn't have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has…

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research…

Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium…