For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative:Biometric and neurological methods—like fMRI, EEG, and facial coding— have become increasingly popular in media and marketing research, but to date, no…

Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium…

Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always,…

Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you…

You can find fake designer and luxury products just about anywhere these days, and most people consider owning one a harmless transgression. After all, if…

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a…

The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and…

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success.…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer…