I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.First, a question. If you were to imagine the process of eating yogurt, starting with seeing the container,…

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery.…

For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then…

If you are in sales, do you touch your customers? In these litigious days, perhaps not. But there's research that shows a woman's light touch on a subject's…

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in…

When I'm asked to speak at a conference, the theme is almost always how companies can employ neuromarketing techniques to sell more products. In a departure…

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that…

Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A…

How do you know that neuromarketing is mainstream? When Dilbert (by Scott Adams) references it...Click the image to see the strip a bit larger at…