If you are in sales, do you touch your customers? In these litigious days, perhaps not. But there's research that shows a woman's light touch on a subject's shoulder caused a change in risk-taking behavior. (Sorry, guys, it only worked for female touchers.) Research by Jonathan Levav of Columbia University and Jennifer Argo of the University…

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in…

When I'm asked to speak at a conference, the theme is almost always how companies can employ neuromarketing techniques to sell more products. In a departure…

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that…

Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A…

How do you know that neuromarketing is mainstream? When Dilbert (by Scott Adams) references it...Click the image to see the strip a bit larger at…

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the…

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that…

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may…