In Spent: Sex, Evolution, and Consumer Behavior, author and evolutionary psychologist Geoffrey Miller spends a lot of time discussion the "Big Five" personality traits, two of which are agreeableness and aggressiveness. These traits are important, says Miller, because individual consumers use their visible purchases to signal them to others.…

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. One firm that knows what its…

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to…

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying…

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide - it looks like a 1950s horror film…

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In…

When it comes to products, "complicated" is rarely a compliment. Would you buy a computer advertised as "complicated?" A piece of furniture that claimed,…

Have the French appointed a neuromarketing skeptic as a special neuroscience advisor? It seems so. First, this news item:The French are pioneering the…

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but…

I've written about some of the research that shows that shoppers don't always respond positively to a bigger selection of products (see More Choices, Fewer…