Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you'll remember the product better if it has a scent. “Product scent may be particularly effective at enhancing memory for product information as a function of its ability to…

I've written about some of the research that shows that shoppers don't always respond positively to a bigger selection of products (see More Choices, Fewer…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most…

Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller "Marketing is not just one of the most important ideas in business. It has…

Few doubt that branding messages can be powerful, but new research shows that even when consumers don't recall the specific message, their preferences can…

I've written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys…

In American Idol, Neuromarketing Style I noted that the Fox show I'd really like to see brain activity for was the ultra-intense drama 24. The combination…

Brain scans using fMRI (functional magnetic resonance imaging) don't always get a lot of respect. They have been accused of being used to produce research…

Fox Broadcasting's secret weapon is out in the open: neuromarketing. The media firm has announced the extension of its two-year partnership with Innerscope…

In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new…