One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes Itself, this theory was first proposed by none other than Sigmund Freud, but was articulated in more detail by…

Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has…

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human…

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to…

We'd all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have…

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward…

A couple of new headsets that can be used for neuromarketing studies won't win any fashion awards, but offer the potential to gauge consumer reactions in…

Many of the decisions we make are guided by some kind of reward. Do I go through the McDonalds drive-thru window and get a burger and fries that will light my…

Popular psychology simplifies the different functions of our brain hemispheres by using "left brain" to indicate analytical thinking and "right brain" to…

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that…