Popular psychology simplifies the different functions of our brain hemispheres by using "left brain" to indicate analytical thinking and "right brain" to mean creativity and emotion. That may be a bit of an oversimplification, but it's a useful shorthand. In The Luxury Strategy, authors J. N. Kapferer and V. Bastien emphasize the need for a…

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that…

Browse through the magazines at the supermarket checkout line, and you'll find that almost every one oriented to a female audience has some kind of a weight…

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the…

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn't resist passing along this bit of research on…

The better the product, one expects, the fewer the flaws one will find. That's why Lexus is at the top of the quality surveys, and why Yugo went out of…

What makes a luxury brand? In The Luxury Strategy, Jean-Noel Kapferer and Vincent Bastien tell us in great detail what distinguishes "luxury" from "premium" and…

It isn't even Neuromarketing 101, but here's a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction…

When I first heard that famed neuroscientist Eric Kandel was about to join the Neurofocus advisory board, I was both surprised and excited. Surprised, because…

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I'm going to tell…