We'd all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced significant benefits as…

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward the…

A couple of new headsets that can be used for neuromarketing studies won't win any fashion awards, but offer the potential to gauge consumer reactions in…

Many of the decisions we make are guided by some kind of reward. Do I go through the McDonalds drive-thru window and get a burger and fries that will light my…

Popular psychology simplifies the different functions of our brain hemispheres by using "left brain" to indicate analytical thinking and "right brain" to mean…

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that…

Browse through the magazines at the supermarket checkout line, and you'll find that almost every one oriented to a female audience has some kind of a weight…

Visa "Trip for Life" TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the…

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn't resist passing along this bit of research on cell…

The better the product, one expects, the fewer the flaws one will find. That's why Lexus is at the top of the quality surveys, and why Yugo went out of…