The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO Dr. A. K. Pradeep: I was watching the reactions on Twitter, and it seems like Dr. Neurofocus's…

A quick post in the lead-up to SXSW... Rainmaking Be sure to listen to my interview with Kim Greenhouse of It's Rainmaking Time. You'll find it here:…

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant…

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session "Big Brother in Your Brain: Neuroscience and…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of…

What makes an engaging television commercial? If you think visual and auditory appeal - action, sound, music, people, color, etc. - you would usually be…

In what is becoming an annual event, Sands Research announced the "winning" commercials for Super Bowl 2010 as determined by their neuromarketing analysis.…

I've been chronicling the nascent neuromarketing industry since 2006, and I don't think I've seen a story to date which captured social media attention to…