3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building on the…

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session "Big Brother in Your Brain: Neuroscience and…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of…

What makes an engaging television commercial? If you think visual and auditory appeal - action, sound, music, people, color, etc. - you would usually be…

In what is becoming an annual event, Sands Research announced the "winning" commercials for Super Bowl 2010 as determined by their neuromarketing analysis.…

I've been chronicling the nascent neuromarketing industry since 2006, and I don't think I've seen a story to date which captured social media attention to…

One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London,…

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot…