One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London, Singapore, and São Paulo. The fhios operations will become part of OTOInsights, the firm's research and neuromarketing division. The acquisition was driven by the changes in the way people…

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot…

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn't likely to develop an urge for Austin Travel among its viewers,…

Soup is a product you probably don't lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it…

Many people buy into the old axiom, "Flattery will get you nowhere." Neuromarketing readers, though, are an exceptionally bright and discerning group, and…

Does your company play painful games with your customers? I'm not talking about physical pain, but brain pain. More specifically, what has been termed…

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren't celebrities promoting their latest book, movie, or TV show, host Johnny…

Very soon, we will be subjected to a variety of neuromarketing-based opinions on which Super Bowl 2010 ads worked, and which didn't. While we are awaiting…

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at…

Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers…