This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn't likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane crashed into it. Perhaps it's not quite as bad as a Samsonite ad next to an article about a body being found in a…

Soup is a product you probably don't lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it…

Many people buy into the old axiom, "Flattery will get you nowhere." Neuromarketing readers, though, are an exceptionally bright and discerning group, and…

Does your company play painful games with your customers? I'm not talking about physical pain, but brain pain. More specifically, what has been termed…

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren't celebrities promoting their latest book, movie, or TV show, host Johnny…

Very soon, we will be subjected to a variety of neuromarketing-based opinions on which Super Bowl 2010 ads worked, and which didn't. While we are awaiting…

Yesterday I wrote about the latest anti-neuromarketing flap in Guard Your Reptilian Brain! While researching that post, I found an interesting spinoff at…

Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers…

Every year, there is a burst of neuromarketing-related activity coinciding with the Super Bowl. After all, that game features commercials that people…

Trivia question: Why were local phone numbers originally seven digits long? The answer is that in the early days of local phone service, researchers found…