Marketable business ideas often have two key characteristics: simplicity, and a way of categorizing products, brands, or companies. The Boston Matrix, for example, launched armies of strategy consultants who neatly fit businesses into buckets labeled, "cash cow," "star," "dog," etc. Kevin Maney's book Trade-Off has those characteristics as well.

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the…

If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be helpful to know what kind of…

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains.…

It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some…

If the late Nobel Laureate Herb Simon were still around, I'm sure he'd be fascinated by neuromarketing. He did a lot to explode myths of human behavior,…

I've been reading Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin, and am enjoying…

Much of the content on the web is created by users ("user generated content," or "UGC"), but only a small amount of that is actually interesting enough to…

Here at Neuromarketing, we've had the same look (shown above) since we launched in 2006. We've installed a new look with some additional advanced features,…

The idea that there is a "buy button" in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any…