Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that's a skill that's difficult to measure. Instead, hiring managers rely on evidence of past sales success (a good predictor of future performance) and the interview (a reasonable simulation of an in-person sales call).…

It's a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure.…

Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of…

Airplane crashes don't happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by…

Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor…

As a web community guy, one of the most common problems I see is the failure to communicate emotion properly when people interact online. A remark intended…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of…

The other day, Ad Age's CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic - he is the founder…

This isn't great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects…

In developing a brand, it's tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with…