It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce the price of gas. Our wallets bulge with partially punched cards, and our keyrings are stuffed with plastic bar…

If the late Nobel Laureate Herb Simon were still around, I'm sure he'd be fascinated by neuromarketing. He did a lot to explode myths of human behavior,…

I've been reading Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin, and am enjoying her…

Much of the content on the web is created by users ("user generated content," or "UGC"), but only a small amount of that is actually interesting enough to…

Here at Neuromarketing, we've had the same look (shown above) since we launched in 2006. We've installed a new look with some additional advanced features,…

The idea that there is a "buy button" in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any…

Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that's a skill that's difficult…

It's a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure.…

Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of…

Airplane crashes don't happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by…