I've been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all brands. Although the entire book is geared toward commercial brand differentiation, some of the comments relate directly to higher education marketing. Trout takes on bland, meaningless…

Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you…

Once again, I'm going to depart from marketing for one post for another neuroparenting topic. This time, it's about kids "talking back" to their parents and…

There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has…

One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making…

We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our…

The last time I wrote about Nabisco's Oreo brand, it was in Mega-Branding: The Purple Oreo Problem. In that post I was critical of the seemingly crazy…

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We…

If you are human, you are subject to temptation. In a religious context, temptation is an invitation to sin, i.e., to break the established rules of that…

In the last week, a lot of press attention was devoted to the use of brain scans to optimize the fear factor in horror movies. As CNN reported,Film…