This isn't great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task - watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit of concentration to NOT…

In developing a brand, it's tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with…

I've been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all…

Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you…

Once again, I'm going to depart from marketing for one post for another neuroparenting topic. This time, it's about kids "talking back" to their parents and…

There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has…

One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making…

We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our…

The last time I wrote about Nabisco's Oreo brand, it was in Mega-Branding: The Purple Oreo Problem. In that post I was critical of the seemingly crazy…

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We…