I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as skeptical as academics may be about the idea of branding, a few profs are actively employing the concept to increase enrollment in the courses they teach. If you had to fill an econ distribution…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its…

Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the…

It's hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find…

Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Often, these sites have information…

One of the common views of neuromarketing, often expressed by those who are suspicious of business in general, is that the main purpose of neuromarketing is to…

The idea that scarce products are more appealing isn't new. The latest iPhone MUST be good if hundreds of people are standing in line to snag one of the…

Banner ads may be the most common method of reaching consumers on the Web, but they don't get much respect. Web marketers talk about "banner blindness,"…

It's Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you've got a couple of important project deadlines looming. There's…

Some in higher education don't like the concept of "branding." This is so much the case that UK branding expert Robert Mighall wrote a lengthy article…