Want to see brain science in marketing showcased at South by Southwest 2010? My colleague Ben Sykes (@bensykes) has pulled together a panel, The Neurobiology of Optimal Human Design, that includes Dr. A.K. Pradeep (@Neurofocus), President and Chief Executive Officer of Neurofocus, yours truly, and Ben himself. Ben is founder of interActoid and…

Choking isn't just for golfers and free-throw shooters. A particular kind of "choking," thinking about the process of doing something instead of just doing…

In Subliminal Logos, I highlighted a some logos that incorporated elements so subtle that they might not be consciously processed, at least on first viewing.…

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video,…

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels…

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research…

I find I close my eyes to "enhance" my other senses. If I'm trying to hear a barely audible voicemail, for example, I often close my eyes. I always…

Just days after I wrote about using taglines in college branding, Harvard University's effort to trademark several slogans is raising eyebrows and getting them…