I find I close my eyes to "enhance" my other senses. If I'm trying to hear a barely audible voicemail, for example, I often close my eyes. I always assumed that I was merely reducing visual stimuli and hence freeing up my brain to devote more resources to listening. That might be true, but new research suggests that the reality is more…

Just days after I wrote about using taglines in college branding, Harvard University's effort to trademark several slogans is raising eyebrows and getting them…

If you want to get someone to do something, speak into his right ear. Research by Dr. Luca Tommasi and Daniele Marzoli from the University Gabriele…

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this…

Over the years, movie-makers have tried to go beyond what's on the screen to scare theatergoers. In the 1950s, director William Castle startled those…

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The…

A wise old direct marketer once told me, "Never carry a product with colors and sizes." The root of this advice, of course, is the complexity and inventory…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my…

According to the New York Times, the Walt Disney Company is operating a "secretive" lab in Austin, Texas, to perform neuromarketing studies. Specifically,…

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from…