One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from "shooter" and other games involving intense screen action, there's another way that video games can help brain fitness.In his book, Think Smart, describes some of the research showing that…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of…

It makes sense that if we have a viewer's attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But…

How brands can live long and prosper Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom…

My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think…

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games…

Not long ago we learned that daydreaming is the key to creativity, and now I've got even better news: napping makes you smarter! Or, according to Richard…

Did you ever get a meal at a restaurant that you didn't like, but have them wrap up the leftovers anyway? Even though the food's flavor is unlikely to improve…

Years ago, I recall a devout Christian describing her experience in the Holy Land, where she touched the stone on which the body of Jesus reputedly had been…

The game of golf is more mental than most sports. Incredible size, strength, and speed aren't required, although obviously considerable athletic skill is needed…