How brands can live long and prosper Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle and Peter Field (neither of whom appears to be Vulcan) starts with a simple premise: brands can thrive forever. Unlike products, which have a predictable life cycle and inevitably are replaced by other products or are simply…

My last two posts, Video Games Make You Smarter… Really! and Nap for Success, featured just a couple of the surprising but well-documented conclusions in Think…

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games…

Not long ago we learned that daydreaming is the key to creativity, and now I've got even better news: napping makes you smarter! Or, according to Richard…

Did you ever get a meal at a restaurant that you didn't like, but have them wrap up the leftovers anyway? Even though the food's flavor is unlikely to improve…

Years ago, I recall a devout Christian describing her experience in the Holy Land, where she touched the stone on which the body of Jesus reputedly had been…

The game of golf is more mental than most sports. Incredible size, strength, and speed aren't required, although obviously considerable athletic skill is needed…

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle…

Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show…

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member,…