In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it's simply part of the environment. Indeed, it seems that subtlety is the goal of Muzak and others trying to create an…

Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show…

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member,…

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:Participants were shown…

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we've all had friends who gushed about…

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I've followed the commentary on Twitter (I'm @rogerdooley) with interest.…

One of the more startling conclusions in Martin Lindstrom's Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the…

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to…

It's always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive's…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While…